Anyone can make a good product. An invention is just a thing in the world. But a category is how your customer thinks about it. And creating your own category can mean the difference between success and failure.

The creation of new categories is turning our world upside down. It's the reason why you've got no problem hopping in a random car, letting someone else do your grocery shopping, or staying at a stranger's house instead of a hotel.

Category First is a podcast for category design, but it’s more than that. It’s a bat signal to the crazy ones. The unreasonable people, the ones who dream big, and want to change the world.

Join us with your host Josh Lowman, Founder of Gold Front.