All Day Kitchens

Category Launch

Virtual Kitchens came to us for help in enabling great restaurants’ transition into a delivery-first future. Together we crafted a category story positioning them as the world’s first Distributed Restaurant Platform. We then rebuilt their brand from the ground up, including a new logo, brand, website—and a name that matched the swagger of their hardworking, restaurant-first platform: All Day.

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  • Strategy

  • Core Brand

  • Experience