We exist to help category creators find their greatness.
While most startups dream of making an abiding impact on the world, the reality is there are far too many forces pushing founders towards “good enough”. We fight against that.
Greatness, we believe, starts with a powerful strategic story about the category you’ve created. Next you must tell the world, passionately, through brand, UX and film. We built our studio to serve startups in this thrilling journey.

Built for the new school.
We designed our studio to capitalize on the way categories, brands and culture work today. We are intentionally small, collaborative, and fast-moving.
- Art Direction
- Identity Design
- Packaging
- Category Design
- Outeractive
- Mission, Purpose, Values
- Naming
- Copywriting
- UX
- Category
- Strategy
- Brand
- Film & Video
- Social Content
- Interactive
- Visual Design
- Web Development
- UI/UX
- TV
We understand deeply what it takes to deliver high-quality strategy and creative.
Doing our work in-house, instead of outsourcing portions, lets us create more holistic and compelling solutions.
- Art Direction
- Identity Design
- Packaging
- Category Design
- Outeractive
- Mission, Purpose, Values
- Naming
- Copywriting
- UX
- Category
- Strategy
- Brand
- Film & Video
- Social Content
- Interactive
- Visual Design
- Web Development
- UI/UX
- TV
Three rules we live by.
1) Never compete in someone else’s category.
2) Never make ads when you can create a movement.
3) Never be somebody else when you can be yourself.
Team Gold Front
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Peter Goldie
Strategist
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Peter Dolukhanov
CTO
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Alex Romero
Account Director
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Josh Lowman
Founder & Creative Director
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Patrick Haadsma
Associate Creative Director
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Tyler Blomstrom–Moore
Creative Producer
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Weldon Pless
Creative Director
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Dyana Wing So
Creative Strategist
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Gustavo Rodas
Designer
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Larry Johnson
Executive Strategy Director
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Marissa Lew
Executive Assistant
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Tyrell Cerveny
Designer
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Whit Garling
Sr. Project Manager
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Isaac Simpson
Creative Director
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Catherine Van Ryckeghem
Strategy Director
Introducing
Category
Teardowns.
Our new podcast.