We’re Gold Front, a category design studio.

We help growth-stage startups create and own their categories.

We are the only category design studio that serves category creators end-to-end, from category strategy and messaging to brand design, UX and video.

We’ve helped Uber, Robinhood, Newsela and many more build category-defining brands.

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    All Day

    Category launch for the first and only Distributed Restaurant Platform.
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    New brand and website for the world's leading Revenue Operations Platform.
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    Category strategy, brand design and a video campaign for the masters of gift experiences.
  • Robinhood homepage


    TV campaign for the brand that changed investing forever.
  • Newsela homepage cover


    Category strategy, brand design and a website for the world’s first Instructional Content Platform.