Brand Design Hoist — Gold Front
Hoist HERO

Hoist

The Owner OS

In early 2021 we were approached by a forward-thinking startup with a big vision to change small business ownership forever. Together we turned their vision into a new category idea we named the Owner OS. We then created a new logo, visual identity, website, and launch video—and gave them a name to match their bootstrapping ethos: Hoist.

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Services

  • Strategy

  • Core Brand

  • Experience

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