Brand Design Pagoda — Gold Front
Header

Pagoda

The Web3 Startup Platform

In late 2021, blockchain powerhouse Near Protocol came to us with a bold vision for a new platform, one where anyone—from Web3 pros to would-be founders with no blockchain experience—could build something great on Web3. We helped them name it Pagoda, and wrote their category strategy, positioning them as the first Web3 Startup Platform. We then designed the Pagoda brand and website, centered around their vision for a more open and accessible digital world.

Logo updated
3up poster wall
Palette
2 14 23 palette animation
Totebag
Social
Type animation
Web1
Web2
Web3
Business card
Illustrations
Podcast
Guidelines