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Category Launch

Newsela hired us in 2017 to help them in their mission to bring K-12 reading into the digital era. We wrote a strategy that positioned Newsela as an Instructional Content Platform—that teachers in every subject would want to use in their class. From there we created a new brand identity, homepage , marketing content and executive keynote speech that helped Newsela get their story out to millions of teachers and students.

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  • Strategy

  • Core Brand

  • Experience