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Newsela

Category Launch

Newsela hired us in 2017 to help them in their mission to bring K-12 reading into the digital era. We wrote a category strategy positioning Newsela as an Instructional Content Platform that teachers in every subject would want to use in their class. From there we created a new brand identity, homepage, marketing content and executive keynote speech that helped Newsela get their story out to millions of teachers and students. The year following their category launch, Newsela saw a 3471% growth, and today they’re valued at $1 billion.

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Services

  • Strategy

  • Core Brand

  • Experience