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Category Strategy

In 2017, we were hired by category gurus Play Bigger, to write the category strategy that launched Qualtrics as high-flying purveyors of Experience Management. As they told their new category story to the world, the company’s valuation soared from $900M to $21B in 4 years. Today, Qualtrics uses the same category narrative to express the value of their remarkable offering.

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  • Strategy