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Category Strategy & Website

Meetings are broken. Vowel is fixing them. Their platform helps distributed teams host and record meetings, with tools to annotate conversations in real-time, tag action items, call back ideas verbatim—and a whole lot more. They came to us looking for a strategic framework that would help set them apart in an increasingly crowded virtual conferencing space. Together we created an all-new category—the Meeting OS—then designed UX and wrote website copy introducing the category to the world.

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  • Strategy

  • Experience