The category design studio.
Gold Front helps pioneering companies imagine and build new market categories.
We are the only agency that serves category creators end-to-end, from category strategy and messaging to brand design and launch.
Bragstation.
![Robinhood](/imager/clientslogos/44762/robinhood_43d300c8ff7ee79d244823e20b9abbae.jpg)
![Slack](/imager/clientslogos/44763/slack_43d300c8ff7ee79d244823e20b9abbae.jpg)
![Newsela](/imager/clientslogos/44764/newsela_43d300c8ff7ee79d244823e20b9abbae.jpg)
![Mailchimp](/imager/clientslogos/44765/mailchimp_43d300c8ff7ee79d244823e20b9abbae.jpg)
![Clari](/imager/clientslogos/44766/clari_43d300c8ff7ee79d244823e20b9abbae.jpg)
![Adobe](/imager/clientslogos/44768/adobe_43d300c8ff7ee79d244823e20b9abbae.jpg)
![Gitlab](/imager/clientslogos/44769/gitlab_43d300c8ff7ee79d244823e20b9abbae.jpg)
![Uber](/imager/clientslogos/44770/uber_43d300c8ff7ee79d244823e20b9abbae.jpg)
![Gainsight](/imager/clientslogos/44771/gainsight_43d300c8ff7ee79d244823e20b9abbae.jpg)
![Plume](/imager/clientslogos/44772/plume_43d300c8ff7ee79d244823e20b9abbae.jpg)
![Sentel one](/imager/clientslogos/44773/sentel-one_43d300c8ff7ee79d244823e20b9abbae.jpg)
![Amplitude](/imager/clientslogos/44774/amplitude_43d300c8ff7ee79d244823e20b9abbae.jpg)
![Band](/imager/clientslogos/44775/band_43d300c8ff7ee79d244823e20b9abbae.jpg)
![Sir kensingtons](/imager/clientslogos/44776/sir-kensingtons_43d300c8ff7ee79d244823e20b9abbae.jpg)
![Zendesk](/imager/clientslogos/44777/zendesk_43d300c8ff7ee79d244823e20b9abbae.jpg)
Patient Success /
Carbon Negative Materials /
Adaptive Food Platform /
Gift Experience Management /
Owner OS /
Revenue Operations /
Riskops /
Event Experience /
Reverse VC Fund /
Full Resolution Identity /
Urban Logistics /
Autonomous Cybersecurity /
/
Event Experience /
Distributed Restaurant /
/
Web3 Startup Platform /
Our
Approach.
![Category creation](/imager/images/47933/category-creation_2023-09-03-112045_rhbe_3a464ac7a9a4f53582de8bdd295e3120.jpg)
Full stack category creation.
We combine the strategy of a category design consultancy with the craft of a world-class brand studio.
Our offering is designed around the three essential steps in the category creator’s journey.
CATEGORY VISION
Define a compelling category, strategic narrative & messaging.
BRAND DESIGN
Craft a distinct visual identity that makes this vision real.
CATEGORY LAUNCH
Plan and develop communications for a successful launch day.
Insights.
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People give their attention to what they remember. What they remember most are people and products that are categorically different.
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Making the leap from thinking to making.
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Is dumb marketing about to leave the building? Let’s not get ahead of ourselves, but there’s reason to hope.
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People give their attention to what they remember. What they remember most are people and products that are categorically different.