We’re Gold Front, a category design studio.

We help pioneering companies create new market categories.

We are the only category design studio that serves category creators end-to-end, from category strategy and messaging to brand design, UX, and video.

We’ve helped Uber, Robinhood, Newsela and many more build category-defining brands.

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    Brand design and a website for the first Adaptive Food Platform.
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    Category launch for the first Event Experience OS.
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    New brand and website for the world's leading Revenue Operations Platform.
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    Category strategy, brand design and a video campaign for the masters of gift experiences.
  • Robinhood homepage


    TV campaign for the brand that changed investing forever.

Category First

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    The Five Immutable Laws of Strategic Narrative
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    A Blog for Unreasonable People