We’re Gold Front, a category design studio.

We help pioneering companies create new market categories.

We are the only category design studio that serves category creators end-to-end, from category strategy and messaging to brand design, UX, and video.

We’ve helped Uber, Robinhood, Newsela and many more build category-defining brands.

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    Bizzabo

    Category launch for the first Event Experience OS.
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    Clari

    New brand and website for the world's leading Revenue Operations Platform.
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    GiftNow

    Category strategy, brand design and a video campaign for the masters of gift experiences.
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    Robinhood

    TV campaign for the brand that changed investing forever.
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    Newsela

    Category strategy, brand design and a website for the world’s first Instructional Content Platform.

Category First

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    The Five Immutable Laws of Strategic Narrative
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    A Blog for Unreasonable People